Labs

We help you capture quality data in optimal test environments

We have facilities in locations across the globe, including our state-of-the-art Ipsos Experience Lab.

The Ipsos Experience Lab

Our Experience Lab is a 6,000 square foot facility in Chicago, IL with a variety of research, collaboration, and observation spaces. Bright and flexible, this space offers many different spaces to work independently or collaboratively. It brings fun and creativity to our interactions, making in-person moments even more valuable.

Take a look at our virtual tour to get a feel for the space

Video Tour

Ipsos Experience Lab

Self-Guided Tour

Take a Self-Guided Tour of the Ipsos Experience Lab
Ipsos Experience Lab
Detailed floorplan of the Chicago Experience Lab

Features

  • Three small labs, one medium lab, and a large multipurpose lab space, all with direct observer viewing
  • Observation options including theater, lounge, breakout conference, huddle, and private call rooms
  • Closed-circuit or remote streaming to or from any room
  • Dedicated staff and reception area with sign-in kiosks
  • Easily accessible by train, bus, or car
Ipsos Experience Lab showing a modern collaborative space

Flexibility

Bright and spacious, our experience lab brings fun and creativity to our interactions. It can easily support large and small workshops, device testing, interviews, focus groups, and nearly anything else.

Detailed floorplan of the Chicago Experience Lab

Security

We provide the most positive participant and client experience possible and protect the confidential nature of research conducted. To achieve this, our labs are equipped with staff-managed entry, lockers for participant use, an optical metal detector, auto-locking doors, cameras, secure storage for prototypes, and optional discrete network capabilities.

Ipsos Experience Lab showing a modern collaborative space

Comfort

When we were designing the lab, we worked directly with our clients to learn what would make it the ideal research environment for them - a place where people can be comfortable and think creatively.